Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real baitfish the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile it s irresistible to predatory fish. When they bite sharp and stout Fusion19 hooks penetrate easily and hold on even through the toughest fights. At Berkley our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing keep studying and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We ve done the science. Now you catch the fish.